Users will soon have a new feature that allows them to cut down on the volume of artificial intelligence-produced media appearing in their feeds. This initiative comes as the platform revealed that it now features more than 1 thousand million AI videos.
Trial and Implementation
This change is undergoing trials over the following weeks before a widespread release. This development coincides with a surge in AI content, spurred by recent AI video creators.
AI Proliferation Online
Recent reports that nearly one in 10 of the most rapidly expanding channels on another major platform only show clips produced artificially. A considerable share of this content is classified as mass-produced AI material, a label for poor-quality, mass-produced content that is frequently absurd or bizarre.
Our research shows that many people enjoy content produced via AI tools, from computer-generated images to educational videos, and we intend to give people the ability to see more or less of that, depending on their own preferences,” said a spokesperson.
Scale of AI Content
The service disclosed that there are presently 1.3bn videos on its app labeled as artificially created. Collectively, over 100 mn videos are submitted to the service every day, making AI-generated material a relatively small percentage of its complete catalog.
How to Adjust Settings
Users will be in a position to decrease or raise the level of artificial media they see by accessing the content preference setting in the application and choosing the AI content topic. Further subjects that are already be controlled under the tool encompass current affairs, style, beauty, and dance.
Platform Guidelines
Its rules oblige content makers to identify “realistic” AI-generated content, and it prohibits harmful AI impersonations of celebrities or emergencies. Any realistic AI-generated clip that is without a tag can be deleted under its user guidelines.
Additionally, the service will from now on apply an “AI-made” watermark to content made using its built-in AI features, or identified by an cross-platform project for recognizing artificial media. This measure is aimed to stop users from attempting to bypass the labeling process.
AI Literacy Programs
TikTok is additionally launching a $2 million AI literacy fund for experts and organizations to create learning resources about using AI responsibly. This initiative will assist non-profit groups specializing in educating computer science.
Moderation Strategy
The platform has defended its content review process, amid controversy over proposals to cut jobs for numerous content moderators in the United Kingdom. The company is planning to cut 439 jobs in its trust and safety department in London, with worker representatives and online safety experts raising concerns that staff are being displaced by automated systems.
A trust and safety lead clarified that human moderation would continue to be important, but artificial intelligence can shield workers by filtering out the most harmful content ahead of it gets reviewed by staff. The platform reported a 76% decrease in explicit and harmful content handled by safety staff over the past year due to the use of its AI tools.
It is vital to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s very important to limit contact with harmful content as rapidly, which is where a lot of the machine support is making a difference work at speed.”
